Who we are
Screen-to-Scan ("we", "us", "our") provides done-for-you patient acquisition for independent imaging centers. Our services include Meta advertising, household audience matching, follow-up by phone, SMS and email handled by a dedicated Conversion Specialist, appointment booking and deposit collection, CRM setup and lead management, and campaign strategy and reporting.
This policy explains how we collect, use, share, and protect information when you visit this website, contact us, or engage our services.
Information we collect
Information you give us
- Business contact details: name, email, phone, center name, market, and role.
- Application answers: whether you have CT on site, current scan volume, self-pay share, spare capacity, who owns your upgrade conversation, decision-making authority, and the ad budget you are willing to test with.
- Account and billing details, including billing contact and payment details processed by our payment provider.
- Onboarding information: target market, imaging center details, pricing, and the ad account access you choose to grant us.
- Communications: email, SMS, calls, support requests, and notes from strategy calls.
- Existing patient lists you choose to share with us for reactivation campaigns.
Information collected automatically
When you visit this website we collect limited technical data such as IP address, device and browser type, pages viewed, and referring URL, through cookies and advertising pixels. We run the Meta Pixel and Google Analytics on this site.
Information from integrations you authorize
With your permission we connect to the platforms needed to deliver the service. Depending on your setup that may include Meta Ads Manager, GoHighLevel for CRM and follow-up, email and SMS delivery platforms, scheduling tools, and payment processors.
For your CRM data and the leads generated by campaigns we run, we act as your service provider and process that data only to deliver the services you have asked for.
The household database we use for targeting
Our targeting depends on a proprietary household dataset rather than on the interest categories available inside Meta Ads Manager. Because this is central to what we do, we want to describe it plainly rather than bury it.
- We license household-level data from third-party data providers. We do not collect it from the people it describes, and those people are not our customers or your patients at the point we obtain it.
- We use it to identify households within driving distance of a client clinic that meet income criteria and show recent commercial interest in health and wellness topics.
- We match that list into Meta as a custom audience so that a client's ads are shown to those households. Meta processes matched data under its own terms and privacy policy.
- We do not use this dataset to make any decision about an individual's health, insurance, credit, employment, or eligibility for care. It determines who is shown an advertisement, nothing else.
- We do not sell this data, and we do not transfer it to clients.
If you believe your household appears in advertising audiences we manage and you want it removed, email support@screentoscan.com and we will action the request and pass it to the relevant data provider.
How we use information
- Deliver and manage the service: audience matching, campaign setup and optimization, lead follow-up, appointment booking, deposit collection, and reporting.
- Support and communicate with you about campaigns, invoices, and account changes.
- Measure and improve campaign performance, cost per lead, and upgrade rates.
- Maintain the security and integrity of our systems and the accounts we manage for you.
- Comply with legal obligations and enforce our agreements.
How we share information
- Service providers and processors: hosting, payment processing, scheduling, and email or SMS delivery.
- Meta, to run and manage the advertising campaigns and matched audiences described in section 3.
- GoHighLevel, as the CRM and follow-up platform required to deliver lead management.
- Third-party data providers, in the course of licensing and matching household data.
- Professional advisors and legal authorities where required by law or to protect rights.
- A business transferee, in the event of a merger, acquisition, or sale.
We do not sell your personal information. We do not use a client's CRM data or patient lead data for any purpose other than delivering the services that client has requested.
Patient information
We are not a covered entity or a healthcare provider. In the course of running campaigns we handle contact details for people who respond to a client's offer, which may indicate an interest in a type of scan.
- We treat that information as confidential and process it only to book and confirm appointments for the client who generated it.
- We do not request, store, or want clinical records, diagnoses, or imaging results. Do not send them to us.
- Deposits are collected on the client's behalf and settle into the client's own account. We do not hold patient funds.
- Where a client is a covered entity under HIPAA and our handling brings us within scope, we will enter into a business associate agreement on request.
Cookies and similar technologies
We use cookies and advertising pixels to operate and improve the site, understand aggregate usage, and measure advertising. You can control cookies through your browser settings. Disabling them may affect how the site functions.
Data retention
We retain information only as long as necessary to provide the services, meet legal obligations, resolve disputes, and enforce agreements. On request, or at the end of an engagement, we will delete or return client-provided data, subject to legal requirements and backup limitations.
Data security
We use reasonable administrative, technical, and physical safeguards to protect information. Credentials for the platforms we manage are held in access-controlled systems. No method of transmission or storage is completely secure, and we cannot guarantee absolute security.
International transfers
We process information in the United States and may use providers in other jurisdictions. By using this website or our services you consent to that transfer as permitted by applicable law.
Your rights and choices
Depending on where you live, you may have rights to access, correct, delete, or restrict the use of your personal information, to object to processing, or to request portability. You can opt out of marketing at any time.
To exercise any of these, email support@screentoscan.com. We will respond as applicable law requires. This includes requests relating to the household data described in section 3.
Children's privacy
This website and our services are intended for business users and are not directed to children under 18. We do not knowingly collect personal information from children.
Third-party links and tools
This site links to and embeds third-party tools, including a scheduling calendar. Their privacy practices are governed by their own policies, not this one.
Changes to this policy
We may update this policy. We will post the updated version here with a revised date at the top of the page.
Contact us
Screen-to-Scan
Email: support@screentoscan.com
Phone: (954) 737-4430
Website: screentoscan.com
